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Research papers

New media audience measurement

The population of the Internet’s World Wide Web users has grown at astonishing rates during the past three years in the United States. As of mid-1997 over one in five American households surfs the web. In order to realize the potential of this...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Steve Coffey, Tod Johnson
June 15, 1998
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Citation

Coffey and Johnson (1998a, June 15). New media audience measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-media-audience-measurement